Click n’ Close will not return as a NASCAR series sponsor in ’19, according to sources, making for a brief stay after just coming in this past season. The digital mortgage brand, which is owned by Mid America Mortgage Inc., became the official mortgage provider of NASCAR, a sponsor of Richard Petty Motorsports and an advertiser on industry radio stations like Motor Racing Network in November ‘17. The company bought three primary sponsorships on RPM’s No. 43 Chevy driven by Bubba Wallace in the early part of the campaign and got a significant amount of exposure thanks to one of them being the Daytona 500. Wallace got hefty media coverage in the weeks before and after the race, when he finished second to become the highest-finishing African-American in the event’s history. However, sources said that Mid America Mortgage Inc. has had several exec changes this year and that Click n’ Close’s business model has also changed, leading NASCAR and MAMI to agree to terminate the partnership. The company will not return to RPM or buy advertising. NASCAR and RPM did not comment. Bespoke Sports & Entertainment handles Click n’ Close’s sports marketing. NASCAR has its financial services category split up, with PNC Bank serving as official bank and Credit One Bank serving as official credit card.
