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CBS Investing In Sports HQ With Hopes Of Growing Platform

CBS Sports, armed with a "new production studio in Connecticut and broadcast rights to this year's Super Bowl" in Atlanta, is "making a push behind its 24-hour streaming channel, CBS Sports HQ," according to Sahil Patel of DIGIDAY. CBS Sports HQ launched in February and "focuses on sports news and analysis," in part because CBS Sports does not stream "any live sports or games such as the NFL or college football that it has the rights to." CBS Sports in October "opened a new 2,500-foot production studio" in Stamford, Conn., making it the "second production studio dedicated fully" to the venture. An existing facility is located in Ft. Lauderdale. CBS Sports Digital Exec VP & GM Jeff Gerttula said the second studio will "help us scale better and continue pushing forward in doing bigger productions around major events." He added since CBS is live streaming Super Bowl LIII, "our goal is to also figure out how we can take that (live-streaming) audience and expose it" to CBS Sports HQ. Gerttula: "If you don't see [CBS Sports HQ] on Super Bowl Sunday, I’m not doing my job." Patel noted CBS Sports HQ is now "delivering 10 hours of live programming on average every day." Gerttula "declined to say how many viewers Sports HQ is averaging." However, he did say that the channel is "outpacing the audience growth of sister streaming channel CBSN, which has grown to 1 million streams per month in its fourth year." Connected TVs "still deliver the highest average session length with users spending nearly 33 minutes per session" on CBS Sports HQ (DIGIDAY.com, 12/24).

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