Group Created with Sketch.
Volume 25 No. 196
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

M&M's Returning To Super Bowl This Year With First-Quarter Spot

M&M's is “returning to the Super Bowl with its fifth Big Game spot in the past decade,” according to Poggi & Wohl of AD AGE. The 30-second spot, by BBDO, N.Y., will “air during the first commercial break following the kick-off of Super Bowl LIII on Feb. 3.” A Mars spokesperson “declined to provide specifics on the creative, which products it might promote, or any celebrity appearances.” M&M's appeared in Super Bowl LII in ‘18 for the “first time in three years with a humorous spot starring Danny DeVito.” In recent years, Mars has used the Super Bowl to “promote its other brands, Snickers and Skittles” (ADAGE.com, 12/18).