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Volume 25 No. 214
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Monster Energy Supercross, Monster Jam Truck Tour Land On NBC

Supercross coverage will mostly be on NBCSN for linear TV but will also include two races on NBC
Photo: MONSTER ENERGY SUPERCROSS

NBC Sports Group has signed a multiyear deal with Feld Motor Sports to make NBC the new home of Monster Energy Supercross motorcycle racing and Monster Jam monster truck tour starting in '19. Financial terms are unknown. The deal will see Supercross join NASCAR, IndyCar and IMSA as major racing properties on NBC. Supercross coverage will mostly be on NBCSN for linear TV but will also include two races on NBC’s broadcast channel in ’19, with additional coverage on the NBC Sports Gold streaming product. Feld had been with Fox Sports. NBC Sports President of Programming Jon Miller said, “Being the home of motorsports, you are kind of always on the lookout for great opportunities and properties you think will be a good fit.” Miller noted the Supercross season starts in January, which fits in well with NBC Sports’ NASCAR race coverage not starting until the summer. Feld Entertainment CMO Vicki Silver said, “I would characterize the change as running toward something as opposed to running away from anything. We always acknowledged that NBC Sports was the strongest in the business at promotion, but what supercharged the Motor Sports team here at Feld is NBC Sports’ position as the home of motorsports and what that can mean for our Supercross and Monster Jam brands.”