RCR Outlines Plans To Celebrate 50th Anniversary During '19 Season
Richard Childress Racing is celebrating its 50th anniversary next year with plans including two gold paint schemes at the Daytona 500. They will appear on the No. 3 Chevy driven by Austin Dillon with sponsorship from Dow, while Daniel Hemric will drive the No. 8 with co-sponsorship from Bass Pro Shops and Caterpillar. The No. 8, which has been out of regular use in the Cup series for several years, will replace the No. 31 as RCR's second full-time car. RCR also will feature a special logo for the year that included 15 stars as a nod to its 15 championships that it has won across NASCAR and ARCA. The logo will be incorporated into merchandise, marketing collateral, digital content, ad programs and driver firesuits throughout next season. The team is also planning a content plan to celebrate the 50 years on RCR’s digital and social channels throughout the ’19 season.
GREAT EIGHT: Sponsorship plans were announced for Hemric's No. 8 on Friday, with renewed brands being Bass Pro, Caterpillar and Liberty National Life Insurance. There also is a new deal with Cessna, which will now be a primary sponsor with two NASCAR organizations, with the other being Chip Ganassi Racing. RCR announced that VF Workwear will step up from sponsorship in the Xfinity Series to joining its No. 8 program on the Cup level. The exact number of primary paint schemes each sponsor will get was not revealed, but RCR CMO Ben Schlosser said the car is close to being sold out for the ’19 season. RCR is changing from the No. 31 to the No. 8 both to start fresh after Ryan Newman left the organization this past season and to hearken back to the team’s and Hemric’s roots. Late NASCAR HOFer Dale Earnhardt Sr. used the No. 8 in his first Cup start, while Dale Earnhardt Jr. used the number from ’00-07. Both the Earnhardts and Hemric are from Kannapolis, N.C.