NHL's Biggest Revenue Drivers Seeing Attendance Drops In '18-19
NHL attendance this season "is down, in some markets significantly, for the franchises that most drive revenues for the league," according to Ken Campbell of THE HOCKEY NEWS. There was a time when sellouts in for the Canadiens, Flames, Rangers and Canucks, and near-sellouts for the Senators were as "routine as the sun rising and setting, but that is not the case anymore." The Canadiens have had "tickets available for seven of their 16 home games this season." The Flames have "not sold out" once this season. The Rangers have sold out MSG "just once, as have the Canucks in Rogers Arena." The Senators are a "nightmare that is getting worse." Things are looking up for the Avalanche, as they are "attracting more than 2,000 fans per game than this time last year." The Hurricanes and Coyotes are "up significantly as well, coming in with the second- and third-highest increases over last season." But those are markets where ticket prices are "lower and there tend to be more free tickets." In big markets, things are "either stagnant or dropping." In fact, in Canadian markets, there is "not a single team that is attracting more fans." The Maple Leafs, Oilers and Jets are "selling out every game, so the only way to grow ticket revenues there are to raise prices." Meanwhile, Campbell noted in terms of ticket revenue, the league is "actually up" 3%, largely because of an average rise of 3.9% in prices (THEHOCKEYNEWS.com, 12/13).