ESPN.com's Nick DePaula noted to celebrate the Warriors' final season in Oakland, Stephen Curry's new sneaker "carries a deeper layer of storytelling, honoring the only region he has called home during his NBA career." The "10 In The Town" theme will "play out over the remainder of the season." The debut colorway of the Curry 6 "veers away from the classic Warriors hues, instead highlighting the vivid orange and neon tones of the illuminated marquee at the Fox Theater." Once the league's "loosened footwear color restrictions were announced, Curry immediately shifted gears as he mapped out themes for his upcoming model" (ESPN.com, 12/12).
UNIQUE APPROACH: ADWEEK's T.L. Stanley noted San Diego-based fitness apparel brand Snapbac and its agency, Mother, L.A., "won’t say exactly who those runners, weightlifters, ballers and soccer players are" in its new ad campaign. Pixelation and obscure angles "purposely hide the famous faces." That "coyness, complete with footage made to look like it was captured on the fly, provides the hook for the print ads and digital short." It is the "first significant media," launching Monday, for Snapbac (ADWEEK.com, 12/11).
RANKING THE BEST: KnowTheChain, a supply chain resource for businesses and investors, said that it ranked Adidas, Lululemon Athletica and Gap as the "top-scoring companies" in its '18 Apparel and Footwear Benchmark Findings Report (WWD.com, 12/12).