The USL has signed a multiyear partnership with Tickets.com, which will serve as its first national ticketing provider. The deal will cover the USL Championship division, as well as the newly launched USL League One. Currently, four USL Championship clubs utilize the platform, and all of the newly launched independent USL League One clubs will as well. In total, there are 46 teams across the two divisions. Tickets.com will also become a member of the USL’s preferred supplier program. Financial terms of the deal were not disclosed. Tickets.com, owned by MLBAM, services hundreds of teams and venues, perhaps most notably across MLB. The company in '17 signed a multiyear deal with Minor League Baseball to be its official ticketing provider, which was also MiLB’s first-ever league-level ticketing deal. More than 2.7 million fans this year attended USL regular-season matches, nearly a 35% increase year over year. That also nearly doubled its total-season attendance figure for ’16, which was 1.49 million. The USL Championship is adding seven expansion teams in ’19, though FC Cincinnati, which led the USL in attendance in ‘18 at 25,717 fans per game, is moving to MLS. Average attendance across the 33 teams in the USL in ’18 was 4,916.
