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Volume 27 No. 8
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Donovan Mitchell Adds Stance To Growing Endorsement Portfolio

Jazz G Donovan Mitchell has signed an endorsement deal with sock maker Stance and has an "exclusive line of signature socks that are set to launch this season," according to Eric Woodyard of the DESERET NEWS. Terms of the deal were not disclosed, but Mitchell becomes the "fourth current NBA player to join the Stance family," joining Heat G Dwyane Wade, Warriors G Klay Thompson and Rockets G James Harden. Basketball HOFer Allen Iverson also endorses the brand. Stance "embraced Mitchell early on in his NBA career, even campaigning for him to win the Rookie of the Year Award with a pair of limited edition socks released to select media members." Mitchell this summer "sat down with Stance's merchandising and design team to chat about things he would like to see on his signature socks, including colorways and designs." In addition to Stance, Mitchell has deals with Adidas and New Era, among others (DESERET NEWS, 12/9).