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Volume 25 No. 107
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Sports Media Brand Overtime Opening Pop-Up Store In N.Y.

Millennial-focused digital sports media brand Overtime this weekend will open its first-ever retail pop-up shop in N.Y. Somewhat similar to Bleacher Report’s " Drop Up" event for its B/R Kicks brand , the Overtime effort will serve in part as a springboard for a new line of streetwear-inspire...

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