Group Created with Sketch.
Volume 25 No. 107
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Shaq Turns TNT Halftime Show Into Impromptu Icy Hot Infomercial

The Knicks-Celtics halftime show Thursday night on TNT morphed into an infomercial for Icy Hot, as Shaquille O’Neal, who endorses the product, discussed Celtics F Jaylen Brown coming back from a back injury. O’Neal: “One of the toughest things to do is come back from injury and pl...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...