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Volume 25 No. 151
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Venue Officials Happy With U.S. Bank Stadium's Early ROI

U.S. Bank Stadium hosted the '18 X Games and Super Bowl LII, and will host the '19 Final Four

This week marks the "five-year anniversary of the groundbreaking" U.S. Bank Stadium, and so far, 2.5 million people have visited the building, with 90% of the $1.1B in stadium construction going to Minnesotans, according to Sid Hartman of the Minneapolis STAR TRIBUNE. The stadium has so far "helped lead" to more than $2B in investment to the east side of downtown Minneapolis. U.S. Bank Stadium has hosted or will host "several major sold-out concerts, the X Games competition in July and upcoming events such as the Final Four in April and the NCAA wrestling championships" in March '20. It also hosted Super Bowl LII. U.S. Bank Stadium GM Patrick Talty said the building is "very unique and very special and versatile." He said, "We knew we could do a lot of different things. I don't know that we thought we would have as big a success with private things that we have had, but we knew we'd attract great concerts and great basketball, soccer. We knew we could do those." Talty added, "We definitely think we have done a good job of getting other things." Talty also said that stadium officials are still "actively pursuing other major events, while also scheduling smaller attractions" (Minneapolis STAR TRIBUNE, 12/6).

SIMPLE PLEASURES: In Minneapolis, Patrick Reusse wrote he "can't stand" U.S. Bank Stadium. Reusse: "Too much meandering through endless corridors. Too much being ordered here or there. Too many different seating areas dedicated to making the Vikings' profits more obscene." A visit to U.S. Bank Stadium always leaves Reusse "missing the simple design of the Metrodome." Reusse: "Make a short walk, find your section, walk up or down the required rows and sit down. What a concept" (Minneapolis STAR TRIBUNE, 12/2).