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Volume 25 No. 212
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PGA Of America Poised To Create "Silicon Valley Of Golf" In Frisco

The PGA of America in moving to Frisco hopes to create what it calls the "Silicon Valley of golf," as the HQ will "anchor a 600-acre, mixed-use development that includes championship golf courses, a resort hotel" and conference center space, according to a front-page piece by Robinson-Jacobs & Light of the DALLAS MORNING NEWS. Frisco officials yesterday "approved the city's share of an incentives package" that would total more than $160M. The PGA's new home will "house at least 100 workers" and cost the PGA at least $30M to build. The development will cost more than $520M in total to build, "using public and private funds." Frisco officials said that the PGA will have a "single multi-functional campus that will help everything from annual meetings to a potential Ryder Cup function seamlessly." The development, which will be "open to the public and partly owned by the city, is expected to open" in '22. PGA officials said that the group will use "temporary space in Frisco before the project opens." In addition to the association's 100,000-square-foot HQ and education facility, the project "will include two 18-hole championship golf courses, a nine-hole short course and practice areas for a total of 45 holes." It also will include an "estimated 35,000-square-foot clubhouse; a 500-room Omni resort; and a 127,000-square-foot conference center." There will be "roughly 40,000 square feet of retail space focused largely on golf-related items" (DALLAS MORNING NEWS, 12/5).

MARK YOUR CALENDARS: The AP noted the first tournament to played at the new Frisco course "will be the Senior PGA Championship" in '23. As part of the agreement, the PGA Championship "will be held at one of the two courses" in '27 and '34. It will be the "first time the PGA Championship is held in the Dallas area" since '63. The PGA also said that it would "consider its new headquarters for a Ryder Cup" (AP, 12/4). In Dallas, Brad Townsend notes the PGA's 25-year agreement with Frisco also "guarantees that at least two KPMG Women's PGA Championships and two KitchenAid Senior Championships will be played in Frisco, among other PGA events" (DALLAS MORNING NEWS, 12/5).

WHAT THEY LEAVE BEHIND: PGA of America CEO Seth Waugh said that Palm Beach Gardens, Palm Beach County and even Florida Gov. Rick Scott were "involved in proposals that would keep the organization in the area." Waugh: "(Palm Beach County) came up with a couple of interesting ideas that without this opportunity could have been the winning one. We weren’t looking to move, at all. But we were looking for something that we could create. And we thought this was in the best interests of our (29,000) members, and generationally was going to move the needle. You couldn’t create it in Palm Beach County to the same degree that we can [in Texas]." Waugh said that the organization will also "open an office in New York to have closer contact with media and corporate entities." In West Palm Beach, Brian Biggane in a front-page piece notes PGA Golf Club in Port St. Lucie, which is owned and operated by the PGA, will "continue to function and serve as the home of what is known as the Winter Series, competitive tournaments set up for club pros from the Northeast during the time their courses are closed" (PALM BEACH POST, 12/5).