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Volume 25 No. 175
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Sponsor Survey Shows YouTube TV Gaining Traction With MLB Fans

Since '07, Turnkey Intelligence has been benchmarking detailed sponsor performance and breakthrough metrics for SBJ/SBD across MLB, the NBA, NFL, NHL, MLS, NASCAR, PGA Tour and NCAA. MLB fan’s awareness level of the league’s official sponsor within 10 consumer categories is available here. This year’s survey included, for the first time, MLB fan’s recognition of YouTube TV, the league’s official streaming content provider, as well as its primary competitors. The brand’s MLB partnership began prior to the '17 World Series and was expanded for the '18 season.