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Volume 25 No. 196

Research and Ratings

Tiger Woods' spot near the bottom of the leaderboard likely led to a dip for NBC's coverage of the Hero World Challenge over the weekend. Saturday's third round coverage drew a 0.8 rating from 2:30-5:00pm ET (1.5 in '17), as Woods was seven shots behind the 36-hole leaders. Yesterday's final round drew a 0.6 overnight on NBC from 1:00-4:00pm, down from a 1.4 last year, as Woods finished 19 shots behind eventual winner Jon Rahm. Woods finished t-9 in last year's event, which marked his first competitive tournament since undergoing back surgery.

The chart below lists overnight ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RATING
College football: Pac-12 Championship: Utah-Washington
11/30
Fox
8:00-11:00pm
3.1
College football: Big 12 Championship: Oklahoma-Texas
12/1
ABC
12:00-3:00pm
6.8
College football: AAC Championship: UCF-Memphis
12/1
ABC
3:30-6:30pm
2.7
College football: ACC Championship: Clemson-Pitt
12/1
ABC
8:00-11:45pm
2.8
"College Football: Drive to Atlanta"
12/1
CBS
2:30-3:00pm
0.5
"College Football Today"
12/1
CBS
3:00-4:00pm
1.4
College football: SEC Championship: Alabama-Georgia
12/1
CBS
4:00-7:00pm
10.5
College football: Big Ten Championship: Northwestern-Ohio State
12/1
Fox
8:00-11:00pm
5.6
EPL: Southampton-Manchester United
12/1
NBC
12:30-2:30pm
0.7
Golf: Hero World Challenge: third round
12/1
NBC
2:30-5:00pm
0.8
Ski & Snowboarding: Xfinity Birds of Prey (taped)
12/1
NBC
5:00-6:00pm
0.7
"World of X Games": Ski Adventures
12/2
ABC
3:00-3:30pm
0.3
"World of X Games": Backcountry
12/2
ABC
3:30-4:00pm
0.3
"The NFL Today
12/2
CBS
noon-1:00pm
2.3
NFL: singleheader
12/2
CBS
1:00-4:00pm
9.5
"Fox NFL Sunday"
12/2
Fox
noon-1:00pm
3.5
NFL: regional
12/2
Fox
1:00-4:00pm
9.9
NFL: Vikings-Patriots (90%)
12/2
Fox
4:45-7:30pm
15.9
Golf: Hero World Challenge: final round
12/2
NBC
1:00-4:00pm
0.6
"Football Night In America"
12/2
NBC
7:00-8:15pm
3.6
Volvik World Long Drive Championship (taped)
12/2
NBC
4:00-5:00pm
0.4
"SNF": Chargers-Steelers
12/2
NBC
8:20-11:30pm
12.3
Download the
Overnights

Since '07, Turnkey Intelligence has been benchmarking detailed sponsor performance and breakthrough metrics for SBJ/SBD across MLB, the NBA, NFL, NHL, MLS, NASCAR, PGA Tour and NCAA. MLB fan’s awareness level of the league’s official sponsor within 10 consumer categories is available here. This year’s survey included, for the first time, MLB fan’s recognition of YouTube TV, the league’s official streaming content provider, as well as its primary competitors. The brand’s MLB partnership began prior to the '17 World Series and was expanded for the '18 season.