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Volume 25 No. 177
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Audience Analysis: Fox Sets CFB Record With Michigan-Ohio State

Michigan-Ohio State drew 13.2 million viewers on Saturday in the 12:00pm ET window to mark Fox’ best college football audience on record and the best CFB audience this season to date. The viewership was up from 10.5 million viewers last year, which was the first time Fox had the matchup. Two years ago, ABC drew 16.8 million viewers for the same game. UM-OSU will likely help keep Fox on pace for its best CFB season yet. Meanwhile, the Iron Bowl on Saturday in the 3:30pm window drew 9.1 million viewers for CBS, down sharply from 13.7 million for the Alabama-Auburn game last year, but up from 8.2 million two years ago. On Saturday night, ABC had Notre Dame-USC, which drew 7.7 million viewers. That is up from two years ago, when the net had the same game in the 3:30pm window (5.7 million viewers).

RETURN OF THE KING: ESPN averaged 3.4 million viewers for its Thanksgiving Eve NBA doubleheader, which featured LeBron James’ first game back in Cleveland since leaving for the Lakers. Thunder-Warriors was featured in the late window. Excluding Christmas, the two games marked the most-viewed ESPN NBA doubleheader since October ’14. Lakers-Cavaliers also was ESPN’s best regular-season game since December ’15.

The chart below lists final audience figures from select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NFL: Redskins-Cowboys (Thanksgiving)
11/22
Fox
4:36-7:57pm
12.5
30,524
NFL: Bears-Lions (Thanksgiving)
11/22
CBS
12:49-3:48pm
12.3
26,610
NFL: Steelers-Broncos (87%)
11/25
CBS
4:29-7:30pm
13.5
23,656
NFL: Falcons-Saints (Thanksgiving)
11/22
NBC
8:23-11:08pm
10.1
21,727
"SNF": Packers-Vikings
11/25
NBC
8:23-11:23pm
11.6
20,442
"MNF": Chiefs-Rams
11/19
ESPN
8:13pm-12:05am
9.7
16,892
NFL: (singleheader)
11/25
Fox
1:03-4:14pm
8.6
14,564
NFL: (regional)
11/25
CBS
1:03-4:15pm
8.1
13,797
College football: Michigan-Ohio State
11/24
Fox
12:00-4:15pm
7.5
13,200
"The NFL Today"
11/22
CBS
12:00-12:39pm
6.3
12,300
"Football Night in America"
11/25
NBC
7:30-8:15pm
5.3
9,246
College football: Auburn-Alabama
11/24
CBS
3:30-7:00pm
5.1
9,132
College football: Notre Dame-USC
11/24
ABC
8:07-11:38pm
4.4
7,736
College football: Oklahoma-West Virginia
11/23
ESPN
7:58-11:57pm
3.0
5,630
"Fox NFL Sunday"
11/25
Fox
12:00-1:02pm
2.9
4,610
College football: Washington-Washington State
11/23
Fox
8:45-11:55pm
2.3
4,091
NBA: Lakers-Cavaliers
11/21
ESPN
8:12-10:53pm
2.1
3,764
"The NFL Today"
11/25
CBS
12:00-1:03pm
2.3
3,590
College football: Virginia-Virginia Tech
11/23
ABC
3:45-7:30pm
n/a
3,553
College football: South Carolina-Clemson
11/24
ESPN
7:00-10:47pm
1.8
3,261
College football: Rutgers-Michigan State
11/24
Fox
4:15-7:45pm
1.8
3,038
NBA: Thunder-Warriors
11/21
ESPN
10:43pm-12:56am
1.7
2,938
College football: Florida-Florida State
11/24
ABC
12:00-3:45pm
1.5
2,380
College basketball: Gonzaga-Duke
11/21
ESPN
5:00-7:12pm
1.4
2,365
"College GameDay"
11/24
ESPN
9:00am-12:00pm
1.4
2,295
College football: Maryland-Penn State
11/24
ABC
3:45-6:45pm
1.3
2,176
College basketball: Duke-Auburn
11/20
ESPN
8:00-10:07pm
n/a
2,167
College football: Arkansas-Missouri
11/23
CBS
2:30-5:45pm
n/a
1,919
"Herd for the Holidays" (Colin Cowherd special)
11/25
Fox
4:40-5:40pm
1.2
1,872
College football: UCF-USF
11/23
ESPN
4:15-7:36pm
n/a
1,718
College football: Oklahoma State-TCU
11/24
Fox
8:05-11:36pm
1.0
1,615
"Monday Night Countdown"
11/19
ESPN
6:00-8:00pm
n/a
1,502
College basketball: Michigan State-Texas
(Las Vegas Invitational)
11/23
Fox
6:30-8:45pm
n/a
1,410
"Fox NFL Kickoff"
11/25
Fox
11:00am-12:00pm
0.9
1,366
College basketball: North Carolina-UCLA
(Las Vegas Invitational)
11/23
Fox
4:00-6:15pm
n/a
1,183
Figure Skating: ISU Grand Prix (taped)
11/25
NBC
4:00-6:00pm
0.7
1,105
Liga MX: Club America-Veracruz
11/24
Univision
9:55pm-12:00am
0.5
903
Soccer friendly: Argentina-Mexico
11/20
UniMas
6:30-9:00pm
0.5
879
Liga MX: Tigres-Chivas
11/24
Univision
7:55-9:55pm
0.4
845
EPL: Chelsea-Tottenham
11/24
NBC
12:30-2:30pm
0.5
824
Lucas Oil Off Road Racing (taped)
11/24
CBS
1:30-2:30pm
0.4
550
Skiing/Snowboarding: Killington Cup (giant slalom)
11/24
NBC
3:00-4:30pm
0.3
489
Skiing/Snowboarding: Killington Cup (slalom)
11/25
NBC
1:00-3:00pm
0.4
486
"World of X Games"
11/25
ABC
2:00-3:00pm
0.3
330
Download the
Audience Analysis Chart