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Volume 25 No. 196
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ESPN Draws Year-High Number Of Unique Digital Visitors In October

ESPN last month posted the largest monthly audience by any sports entity in comScore monthly rankings of multiplatform digital reach this calendar year. ESPN’s total of 97.3 million unique visitors last month represented the highest total since ESPN reached 100.3 million uniques in November ’17, and is not far off its company record of 104.57 million uniques in September ’16. ESPN in October led all sports entrants in total consumption with 8.94 billion minutes, while the Yahoo Sports-NBC Sports Network rollup led with a per-user average of 97.9 minutes during the month. The figures were fueled in part by a highly active sports calendar in October that featured football in full flight, the MLB Postseason and the start of the current NBA and NHL seasons. Last month’s overall sports category totals of 184.5 million total users and an average consumption of 151.3 minutes per user ebbed slightly from September’s figures of 187.2 million total users and an average consumption of 152.3 minutes per user. 

RANK
SITE
UNIQUES (000)
1
ESPN
97,333
2
CBS Sports*
71,653
3
Yahoo Sports-NBC Sports Network**
62,583
4
NFL Internet Group
53,043
5
USA Today Sports Media Group***
48,278
6
Bleacher Report-Turner Sports Network^
47,508
7
SB Nation
42,580
8
MLB
30,172
9
Sports Illustrated sites
29,796
10
Fox Sports-Perform Media^^
28,830
11
Minute Media#
21,922
12
MSN Sports
17,560
13
Whistle Sports
13,005
14
SendtoNews
11,165
15
Deadspin.com
11,077
RANK
SITE
TOTAL TIME SPENT (MINUTES)
1
ESPN
8.94 billion
2
Yahoo Sports-NBC Sports Network**
6.13 billion
3
NFL Internet Group
2.11 billion
4
CBS Sports*
1.71 billion
5
MLB
1.54 billion
6
Bleacher Report-Turner Sports Network^
1.21 billion
7
USA Today Sports Media Group***
603 million
8
Fox Sports-Perform Media^^
508 million
9
SB Nation
376 million
10
Sports Illustrated sites
192 million

NOTES: * = Includes 247Sports.com, MaxPreps and Scout Media. ** = Includes Rivals, Rotoworld, and FanDuel. *** = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead, and For The Win. ^ = Includes NBA.com, NCAA.com, and WNBA.com. ^^ = Includes The Sporting News. # = Includes 90min, 12Up, DBLTap, and The Spun.

Download the
October ComScore Figures