Company Sues Celtics' Rozier For Use Of Logo In "Scary Terry" Ploy
Toy manufacturer Easter Unlimited is suing Celtics G Terry Rozier for "copyright and trademark infringement" for his use of the company's "Ghost Face Mask," claiming he "knowingly printed the logo on his personalized clothing line without explicit permission or authorization from them," according to Steve Annear of the BOSTON GLOBE. Easter Unlimited in the lawsuit is "seeking damages from Rozier for the violations." When fans and media last season started calling Rozier “Scary Terry,” he "saw a chance to cash in by merging his favorite horror flick with some personally branded merchandise." The moniker had been "gaining some buzz on social media, so Rozier’s marketing team ran with it." Five hundred sweatshirts and T-shirts that "displayed a cartoon version of Rozier wearing the so-called 'Scream' mask, with the words 'Scary Terry' written below the image, were printed up." Within days, they "were gone." The suit says that besides selling the clothing through his personal Instagram and Twitter accounts, Rozier also "gave several apparel companies permission to sell the merchandise bearing the image without the consent of Easter Unlimited" (BOSTON GLOBE, 11/27). In N.Y., Sara Dorn noted Rozier's merchandise was also sold by Barstool Sports, and Rozier "bragged about the marketing ploy in a GQ article." Easter Unlimited is "suing him in Brooklyn Federal Court for copyright infringement" and wants Rozier to "fork over his 'wrongful profits'" (N.Y. POST, 11/25).