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Volume 25 No. 239
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Marketplace Roundup

In Buffalo, Jay Skurski reported former NFLer Vontae Davis has "debuted a new advertisement" for FanDuel in which he makes light of his retirement in the middle of the Chargers-Bills game in Week 2. The point of the ad is that a fan "can draft a new team each week" -- meaning they can "quit the team they had the week before." The 30-second ad "will air for three weeks" on DirecTV and NBCU properties. Digital videos also are "scheduled for Davis' and FanDuels' social channels" (BUFFALONEWS.com, 11/19).

NICE CATCH: Giants WR Odell Beckham Jr. appears in a new Nike ad that focuses on his "desire to achieve greatness." The on-field highlights in the spot "reveal a timeline of Beckham Jr.'s rise from high school, through college and to the pros, anchored well" by the classic Michael Jackson song, "Don't Stop 'Til You Get Enough." The ad, via Wieden + Kennedy, is part of the brand’s larger "It’s Only Crazy Until You Do It" effort (ADWEEK.com, 11/20).

SLEEP TIGHT: Mattress company and Maple Leafs sponsor Casper launched a new campaign featuring C John Tavares. The campaign, dubbed "Sleep Better, Hockey Harder," features content including two 30-second spots that will air across national TV, social media and in Scotiabank Arena throughout the '18-19 NHL season. In the first spot, Tavares moves his Casper mattress into the arena, causing the zamboni driver to accommodate his new routine (Casper).