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Volume 25 No. 177
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MLB Takes Page From NFL With New $300M DAZN Streaming Partnership

MLB's deal with DAZN will create a weeknight whiparound show similar to NFL RedZone
Photo: GETTY IMAGES

MLB's new three-year U.S. streaming deal with Perform Group-owned DAZN is worth $300M, according to sources. The pact will create a weeknight whiparound show featuring live look-ins and highlights, somewhat similar to the NFL RedZone channel. The show will be co-produced with MLB Network and is designed as a youth-leaning effort that in part will target fans without a traditional cable subscription. "This is really going to be intended for a younger audience," said DAZN Exec Chair John Skipper (Eric Fisher, THE DAILY). Skipper said DAZN's new partnership will allow them to "start to innovate" with MLB. Skipper: "DAZN may be new to some of you, and that's because DAZN is actually a pretty new company. Baseball is one of the original companies we've been doing business with for the two years of our existence, and in those two years we have established DAZN as the world's leading over the top streaming service" (N.Y. DAILY NEWS, 11/16). In N.Y., Andrew Marchand writes MLB's deal with DAZN is "torn out of the NFL's playbook, as MLB is reselling inventory." The full games are "available elsewhere, having been sold to regional sports networks and also on a paid basis from MLB.com, so they will get to know DAZN a little better for the future," while also pocketing $100M per season (N.Y. POST, 11/16).

HISTORY WILL BE MADE: In St. Louis, Dan Caesar notes the "mark for most World Series in a TV booth" is 24, held by Tim McCarver. Joe Buck's contract with Fox runs through '22 and "barring unforeseen circumstances," he would pass McCarver during his final year. But Buck is "taking a wait-and-see approach with any plans" beyond '22. Buck: "There's a lot of time between now and 2023. That said, I'm thrilled for Fox. And for MLB. It's been a great partnership and glad to see it is continuing. We have been good for each other in my opinion" (ST. LOUIS POST-DISPATCH, 11/16).

HISTORY OF FOX-MLB MEDIA-RIGHTS DEALS
SEASONS
AVERAGE ANNUAL VALUE
'96-'00
$115M
'01-06
$416.7M
'07-13
$257.1M
'14-21
$525M
'22-28
$728.6M
Download the
History of Fox MLB Deals

ON THE HORIZON: MLB Commissioner Rob Manfred said he expects renewals for live, in-market streaming in time for the '19 season. Many of the current deals with major providers such as Fox Sports and NBC Sports are currently up. Manfred: "When everybody has the same appreciation that authenticated streaming is worthwhile, you have the fundamentals to get to a deal" (Eric Fisher, THE DAILY).