NBC Sports Airing More Than 100 Hours Of IMSA Coverage In '19
IMSA becomes the third motosports property whose media rights are fully or partially owned by NBC Sports
Photo: GETTY IMAGES
NBC Sports will air more than 100 hours of IMSA programming this upcoming season as part of its new six-year media-rights deal, including 12 races across NBC, NBCSN, CNBC and NBC’s digital channels. NBC will kick off coverage of the sports car series' 50th anniversary season with the Rolex 24 at Daytona on NBCSN. The channel will also air a one-hour ’19 season preview the Thursday before the Rolex race on Jan. 26. IMSA joins NASCAR and IndyCar as motorsports properties whose media rights are now fully or partially owned by NBC Sports. Monster Energy Supercross is also a top candidate to join NBC Sports after it decided not to renew its deal with Fox Sports after the deal expires at the end of ’18.