Cubs Set To Increase Season-Ticket Prices For Second Straight Year
The Cubs for the second straight season are "instituting a modest overall price increase on season tickets," with the average non-premium seat increasing by 2.7% to "just under $60," according to Jon Greenberg of THE ATHLETIC. Four seating sections at Wrigley Field "will see modest to inconsequential decreases," while the "biggest increase will come in the pricey club box home plate seats, which are up to $178.66," a 9.5% increase. A few sections "remained unchanged in price, but almost every section saw some kind of increase (a few bucks at most per ticket) as the Cubs fiddled again with their tiering system." The Cubs also "added three new pricing tiers this season: club box home plate, field box home plate and terrace box home plate." All will be "more expensive than the sections they are carved out of." Cubs VP/Ticketing Cale Vennum said that one reason the club cut prices to some upper deck seats is to "encourage fans to try out those sections going forward" (THEATHLETIC.com, 11/15).
GOOD TO BE THE CHAMPS: In Boston, Nicole Yang notes the Red Sox are "raising their ticket prices" by an average of 2.5% for the '19 season after their latest World Series title. The club also "introduced a new price tier, called Diamond, for the six games of the season deemed highest in demand." Prices for these selected contests will "rise by an average of approximately" 10%, while those for the remaining 73 home games will rise by an average of 1.6%. The Diamond tier for '19 includes the home opener against the Blue Jays, two games against the Dodgers and three games against the Yankees (BOSTON GLOBE, 11/16).