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Volume 25 No. 107
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Social Studies: NFL Jets' Eric Gelfand On Hype Videos, Using Influencers

NFL Jets Senior VP/Communications & Content Eric Gelfand ( @NYJets ) is in his third season with the team, and just over a year ago began overseeing content related to social media, digital and broadcasting. In that time, the Jets have placed a greater emphasis on video -- particularly on Insta...

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