Inventory Spike For Pac-12 Nets Not Great For Conference Exposure
There have been an "inordinate number" of football games broadcast on Pac-12 Networks this month, which is "certainly less-than-ideal from an exposure standpoint" for the conference, according to Jon Wilner of the San Jose MERCURY NEWS. In the "middle of the stretch run, the peak time for college football viewing and drama, a greater percentage of Pac-12 games are being seen by a smaller number of fans" thanks to a "decrease in exposures on ESPN and Fox." Pac-12 Networks is in "approximately 20 million homes," while ESPN and FS1 are in over 80 million each. Pac-12 Networks broadcasts this month took up 11 out of 24 total broadcast windows, meaning 46% of games were on the conference-owned channel. That number was up from 33% in both '16 and '17. Those numbers do not include the conference championship game. Wilner noted the November increase "seems to be the result of circumstances, of the schedule of games -- not only in the Pac-12 but the other Power Fives." That is "better than a permanent reduction in Pac-12 November telecasts on the exposure behemoths" (MERCURYNEWS.com, 11/13).