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Volume 25 No. 66
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Kobe's Star Power An Added Bonus For Coca-Cola In BodyArmor Deal

Repole (r) said BodyArmor's goal is to become the No. 1 sports drink in the U.S. by 2025 Photo: BODYARMOR For Coca-Cola, it "doesn’t much matter whether BodyArmor overtakes Powerade or ends up as a niche product," because the beverage giant is "happy to have a [Kobe Bryant] jo...

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