Warriors Offer Monthly "In The Building Pass" To Fans For $100
The Warriors sent an email to fans "offering a monthly 'In The Building Pass,'" which "gets a fan into the team's Oracle Arena for every home game for $100 a month," according to Darren Rovell of ESPN.com. The mobile pass "does not include a seat, and with no access to the seating bowl, doesn't even include a view of the court itself." The team said that fans who "purchase the pass will have access to the arena's bars and restaurants and can watch on the televisions in the club areas." Fans will have a "chance to receive one of the Warriors giveaways if they are one of the first 10,000 people into the arena." Warriors Senior Dir of Corporate Communications Lisa Goodwin said that the team "plans to sell 200 passes each month, starting with November, and that the pass will automatically renew each month through April, as the offer is not being extended to the postseason." This is believed to be the "first time a team has offered fans a ticket merely to get into the building without viewing access" (ESPN.com, 11/12).
FEAR OF MISSING OUT: ESPN's Mike Golic said fans would get the new pass "basically to say, ‘I'm there. I'm part of it.’” ESPN’s Trey Wingo added, “It’s the last year at Oracle, they believe they have a three-peat coming, and a lot of people would want to say, ‘Yeah, I was in the club,’ for lack of a better term.” ESPN’s Mike Golic Jr.: “This current fan base around this arena knows they are about to move, so maybe if you are in the immediate vicinity there and it’s their last year there, it might be something that appeals to you” (“Golic & Wingo,” ESPN Radio, 11/13). WFAN's Gregg Giannotti said, “If they have enough people that want to do to it, then obviously it's a good business decision. But I can’t imagine the person that wants to do that.” WFAN's Boomer Esiason: “It's all about getting more people in the building ... and makes a lot of sense business-wise.” Giannotti: “It’s all about making more money” (“Boomer & Gio,” CBSSN, 11/13).