The Rams' 36-31 victory over the division rival Seahawks went to 76% of CBS markets yesterdayGETTY IMAGES
The NFL saw a 7% overnight ratings uptick for its four Sunday windows in Week 10 yesterday. Despite lower HUT levels (houses using TVs) in the L.A. market, Seahawks-Rams in CBS’ national window led the way with a 13.7 overnight. That NFC matchup, which landed on CBS as part of the NFL’s cross-flex rules, went to 76% of CBS markets yesterday. CBS also drew an 8.9 overnight for regional coverage earlier yesterday afternoon. Season to date, CBS is up 4% for NFL game coverage. Meanwhile, the Cowboys’ win over the Eagles last night drew a 13.3 overnight for NBC, which is up 16% from Patriots-Broncos on “SNF” in Week 10 last season. The game peaked at 14.0 from 9:15-9:30pm ET en route to delivering NBC another primetime win among all nets. Philadelphia led all markets with a 34.8 local rating, followed by three Texas markets -- Dallas-Ft. Worth (29.8), San Antonio (23.6) and Austin (23.2). On Fox, the NFL singleheader window yesterday, which featured Saints-Bengals (33%) and Chargers-Raiders (26%), drew a 9.3 overnight (Austin Karp, THE DAILY).
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NFL WEEK 10 SUNDAY OVERNIGHT RATINGS
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NET
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'18 TELECAST
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RAT.
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'17 NET
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'17 TELECAST
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RAT.
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Fox
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(single)
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9.3
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CBS
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(single)
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8.1
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CBS
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(regional)
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8.9
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Fox
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(regional)
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8.0
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CBS
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Seahawks-Rams (76%)
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13.7
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Fox
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Cowboys-Falcons (89%)
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14.6
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NBC
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Cowboys-Eagles
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13.3
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NBC
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Patriots-Broncos
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11.5
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DALLAS PILE-ON: In Dallas, Brad Townsend notes NFL TV analysts yesterday "continued to hammer the Cowboys" before their eventual win over the Eagles. On ESPN's "Sunday NFL Countdown," Matt Hasselbeck and Jason Witten "expressed surprise at the pointed nature" of Troy Aikman's remarks last week, while Rex Ryan "described Dallas' lack of success in eight seasons under [Jason] Garrett as a 'joke.'" But the "most fascinating exchange occurred" on "Fox NFL Sunday," where Terry Bradshaw and Michael Strahan "wholeheartedly agreed" that the need for change starts with 76-year-old Owner Jerry Jones. The camera then briefly panned to former Cowboys coach Jimmy Johnson, who "briefly smiled and seemed to be nodding, though he said nothing." It is "unusual for competing networks to highlight the words of an analyst from another network, but the NFL Network and ESPN both played audio clips from Aikman's Tuesday interview" (DALLAS MORNING NEWS, 11/12).
COME ONE, COME ALL: In L.A., Sam Farmer wrote when its "comes to play-by-play announcers, nobody tops NBC's Al Michaels," who has his "philosophy on how much 'two deep' is too deep." Michaels said he and partner Cris Collinsworth "don't have a hard-and-fast rule" when it comes to a level of in-depth analysis, but know when they are "going over the top with jargon." Michaels: "We do a game in front of 20 million people. We're not doing it for football coaches. This is not a clinic. Our philosophy has always been to bring the casual fan to the game. We have this big tent, 'Come on in! We're not excluding you'" (L.A. TIMES, 11/11).
