ASU's deal with Adidas ranks No. 13 among all collegiate apparel contracts across the U.S.GETTY IMAGES
In Portland, Matthew Kish reported the Arizona State-Adidas apparel deal signed in '14 "more than tripled" the school's expiring Nike deal at the time. The eight-year deal between ASU and Adidas started July 1, 2015 and runs through June 30, 2023. ASU will get between $1.2-1.7M in cash each year as a "sponsorship payment," but $3M of that "came in a one-time payment made last academic year." ASU will also get between $600,000-1.375M each year for "'activations' designed to drum up support and excitement for athletics programs" and between $4.3-5.85M per year in Adidas merchandise. The deal ranks No. 13 among collegiate apparel contracts (BIZJOURNALS.com, 11/9).
DOING IT IN STYLE: Apparel brand Vineyard Vines has partnered with the Patriots to serve as the official style of the team and Gillette Stadium through '19. The collection consists of clothing and accessories and is available online and in select Vineyard Vines stores, including the brand's newly opened pop-up shop at Patriot Place next to Gillette Stadium (Vineyard Vines).
SENDING A MESSAGE: An airplane banner "criticizing the Jets' gaming deal partnership" with MGM Resorts Int'l "circled MetLife Stadium several times" before Bills-Jets yesterday. The banner read: "Shame on Jets/MGM #EndGunViolence #StopMGM." MGM in July "sued more than 1,900 victims" from last year's mass shooting in Las Vegas in a "bid to avoid liability" (AP, 11/11).
