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Marketing and Sponsorship

Marine Protests Trail Blazers' Sponsor During In-Game Ceremony

Activists aimed at getting the Trail Blazers to "cut ties" with Oregon-based weapons company Leupold & Stevens "escalated those actions with a protest staged within the Moda Center" during Tuesday's game against the Bucks, according to Tim Brown of the Portland OREGONIAN. Josuee Hernandez, a sergeant in the U.S. Marines, was honored during the Leupold & Stevens-sponsored "Hometown Heroes" segment "on the jumbotron in the arena as well as on the television broadcast." Hernandez "immediately unzipped his sweatshirt to reveal a T-shirt which read 'End This Sponsorship' followed by the '#NoLeupold' hashtag." Protesters are upset Leupold & Stevens has a "contract to supply sniper rifle scopes" to Israel (Portland OREGONIAN, 11/8). After unzipping his sweatshirt, Hernandez "took a knee, refused the gift bag thrust at him ... and looked deadpan out toward a confused crowd." Hernandez said that he "applied to be honored at the game explicitly to stage a protest." Hernandez: "We should not feel honored by being gifted a bag of trinkets and then paraded in front of an audience." Hernandez is a "member of the Portland chapter of the Democratic Socialists of America," which has pledged to "continue protesting" until the team ends the sponsorship (WWEEK.com, 11/7).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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