Menu
Marketing and Sponsorship

NFL Partners With Epic Games To Bring Uniforms, Gear To "Fortnite"

The NFL has partnered with "Fortnite" publisher Epic Games to "bring football gear to the massively popular online game," according to Mike Snider of USA TODAY. Players of the video game beginning on Friday will be "able to get NFL team outfits in the game's Battle Royale item shop." Once a player gets a uniform for any one NFL team, they can "customize it with a jersey number each time they use it -- and swap it out for a different team's helmet, jersey pants and cleats." Uniforms will be "available for male and female characters and players can switch jerseys and numbers any time they use the outfit." Although players can change numbers, they "won't see names on the back of the jerseys, neither their own usernames nor the names of NFL players." In addition to the jerseys, "Fortnite" will also have "football-themed emotes, harvesting tools that resemble goal posts, pigskin-outfitted gliders, and male and female referee outfits." The NFL deal represents the first time Epic officially has "teamed up with an outside partner on special outfits inside the game" (USATODAY.com, 11/5). HEAVY.com's Eli Becht notes this is not the "first sports cross-over Epic Games has done," as "Fortnite" has had both Pyeongchang Games and '18 FIFA World Cup "skins in the game." Epic Games has "shown a willingness in the past to work with big brands, even bringing Thanos into the game" for a Limited Time Mode event (HEAVY.com, 11/5).

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/11/05/Marketing-and-Sponsorship/NFL-Fortnite.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/11/05/Marketing-and-Sponsorship/NFL-Fortnite.aspx

CLOSE