Sam Adams will release a "Damage Done Double IPA" as an ode to the Red Sox winning the World Series, according to Erin Kuschner of the BOSTON GLOBE. The double New England IPA will be "available at the brewery both on tap and in crowlers for $16" through the end of this week. Fans will also be able to "purchase commemorative Red Sox koozies and posters." This is the first year that Sam Adams was the "official beer of the Red Sox, and the company has been actively involved in the successes of the team." In September, Sam Adams "released a limited-edition Red Seat IPA" to honor late Baseball HOFer Ted Williams and his historic 502-foot home run at Fenway Park in 1946 (BOSTONGLOBE.com, 10/29).
SOX AND SHOES: In light of the Red Sox winning the World Series, Adidas will release a limited edition Made For Baseball running shoe. Adidas counts Red Sox DH J.D. Martinez, SS Xander Bogaerts, 2B Eduardo Nunez and P Chris Sale as athlete endorsers (Adidas). Meanwhile, Red Sox SS Xander Bogaerts and Fanatics today are partnering up to surprise fans in and around the Boston area who ordered '18 World Series Championship merchandise from the online vendor. Fanatics runs MLBShop.com and the Red Sox' online store. The company's Majestic brand is the official provider of World Series Locker Room Championship merch. Bogaerts made his first stop earlier this morning (THE DAILY).
ADIDAS MADE FOR BASEBALL SHOES
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