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Marketing and Sponsorship

Marketplace Roundup

Ayesha Curry, the wife of Warriors G Stephen Curry, will star in GoDaddy's "new marketing campaign that looks to inspire budding entrepreneurs to turn their ideas into reality." There is a chance that Curry and longtime GoDaddy spokesperson Danica Patrick will "appear in some marketing material together" (ADAGE.com, 10/25).

DRESSED TO THE NINES: The Eagles on Thursday night arrived at their practice facility ahead of the team's flight to London for Sunday's game at Wembley Stadium to find "specially made silver jackets featuring kelly green, old-school Eagles logos on the back and Union Jacks on the sleeves." The highlights of the Starter jackets were the "silver linings, which had kelly green replicas of Big Ben with gold clocks" (PRESS OF ATLANTIC CITY, 10/26).

SILICON VALLEY STYLE: Sharks D Erik Karlsson had signed an endorsement deal with Canada-based fashion brand RW&CO., following "in the stylish footsteps" of Predators D P.K. Subban, who had a deal with the company in '15-16. Karlsson said, "I see similarities between myself and David Beckham, one of my fashion icons. I tend to go for a combination of comfort and style" (VANCOUVER SUN, 10/26).

PEDAL HARD: The Golden Knights have unveiled a "bicycle jersey and a bib-shorts at their team store." The bike gear "will not come cheap" -- the jersey "sells for $215, while the shorts-bib goes for $275." The Golden Knights enlisted bike clothing maker Primal Wear to "create the sharp-looking, high-end bike kit" (LVSPORTSBIZ.com, 10/21).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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