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Marketing and Sponsorship

Arby's Relaxes Rules For Red Wings' Curly Fries For Goals Promotion

The Red Wings scored three or more goals in a game 39 times last seasonGETTY IMAGES

Arby's is now "giving away free curly fries" to fans in Detroit for "any game in which the Red Wings overall, rather than an individual player, score three or more goals," according to Greg Wyshynski of ESPN.com. For more than a decade, Arby's has "had a promotion in which fans could receive free curly fries if a Red Wings player scored a hat trick." The promotion was "so popular that Red Wings announcers would reference it after hat tricks." At one point, fans "revolted when Arby's briefly swapped the fries for free sandwiches." However, no Red Wings player has "scored three goals in a game this season or last season." The team has "only three hat tricks in its previous two seasons combined." The Red Wings, however, "scored three or more goals in a game 39 times" last season and have already "hit the number three times this season" (ESPN.com, 10/25).

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