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People and Pop Culture

Still Time To Register For Octagon Sports Marketing Symposium

Octagon Sports Marketing Symposium

October 30-31, 2018

Crowne Plaza Manhattan Times Square

ONE WEEK LEFT TO REGISTER!

Some of this year’s Sports Marketing Symposium highlights include:
• Gold medalist and activist Aly Raisman and Aerie VP of Marketing Stacey McCormick on their gold medal partnership
• HAMILTON CMO Laura Matalon on what sports marketers can learn from the musical
• Dow Chemical’s Chief Huma Resources & Inclusion Officer Karen S. Carter on breaking barriers through sports partnerships and events
• Coca-Cola’s SVP of Strategic Marketing Geoff Cottrill on how sports and entertainment marketing fit into their broader strategic marketing mix
• An Esports Case Study: P&G/Gillette’s Greg Via and Kraft Sports + Entertainment’s Jennifer Ferron on how their partnership has evolved to allow for shifting demographics and consumer passions
• A Meditation and Mental Fitness Case Study: Former Buddhist monk and Headspace co-founder Andy Puddicombe will kick-off with a guided meditation, and then discuss their multi-year NBA partnership which focuses on mental training
• A featured interview with Topgolf Entertainment Group Executive Chairman Erik Anderson

For MORE INFORMATION and to REGISTER, click here.


SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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