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Marketing and Sponsorship

MLB Has An "Ugly Sweatshirt Crisis" This Postseason

Red Sox manager Alex Cora has consistently repped the team's "Do Damage" hoodie in the postseasongetty images

MLB has to "stop making its players and managers wear those terrible, trashy sweatshirts in the dugout" during the postseason according to Jason Gay of the WALL STREET JOURNAL. The sweatshirts are "brutal" and "shabbily designed, with painful fragments of inspirational sayings." Gay writes of the Red Sox' "Do Damage" slogan, "What does that even mean?" The Astros' "Never Settle" sounds "cribbed from an ad for white wine in a box." The Brewers' "Our Crew, Our October" is just a "vacant, terrible slogan, clearly the first idea in a one-idea meeting." Gay, on the Dodgers' "Determined" slogan: "Determined to do what?" This is all "being done in the name of selling stuff," as the league "thinks it can unload a bunch of these hoodies on playoff-mad fans and make a few bucks" (WSJ.com, 10/16). BuzzFeed's Lisa Tozzi tweeted, "OK it’s official: I hate the MLB playoffs sweatshirts. They are terrible." Former Fox News correspondent Conor Powell: "Give Fall another week, and with colder October weather the ugly @MLB sweatshirts will be replaced with warmer jackets -though sadly not the old school #StarterCoats" (TWITTER.com, 10/16).

HEY, GOOGLE: AWFUL ANNOUNCING's Joe Lucia wrote the Google Assistant ads during LCS games done by announcers Brian Anderson (TBS) and Joe Buck (Fox) are "driving me insane." Lucia: "My least favorite part of these ads are how forced and unnatural they seem" (AWFULANNOUNCING.com, 10/17).

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