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Marketing and Sponsorship

H-E-B Still Rolling With Spurs Ads Despite New Faces On Team

Despite the Spurs' roster turnover during the offseason, the moves “didn’t lead to creative chaos” for local grocer H-E-B when creating this season's ads, because H-E-B “ties the length of individual players’ contracts to appear in the commercials to the length of their Spurs’ contracts,” according to Joshua Fechter of the SAN ANTONIO EXPRESS-NEWS. San Antonio-based H-E-B kicked off the 14th year of its Spurs-centric commercials last night, and despite retiring after last season, Manu Ginobili will still “appear in two 30-second spots” with other former Spurs. H-E-B VP/Marketing & Advertising Cory Basso said that the chain “doesn’t find out who’s going to be in the popular spots" until the Spurs finalize their roster. New Spurs G DeMar DeRozan “will join commercial regulars” from the team -- G Patty Mills, Fs Rudy Gay, LaMarcus Aldridge and Pau Gasol -- in three of the five ads. Last year, the commercials “got 10 million views on Facebook and YouTube.” Basso said that H-E-B this season “aims to reach 20 million views.” H-E-B became the Spurs’ lead sponsor in ‘04 and “signed a five-year extension" in ‘13. Basso said that H-E-B and the Spurs again “renewed the partnership this year but wouldn’t disclose the length of the contract or compensation for individual players” (SAN ANTONIO EXPRESS-NEWS, 10/18).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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