Palm initially approached Curry to invest in the company back in the summer of '17PALM
Warriors G Stephen Curry is the "public face" of Palm, a tech startup which has borrowed the original personal digital assistant company's name and "at least some of its ethos," according to Harry McCraken of FAST COMPANY. The company's debut eponymous product "resembles a smartphone, makes calls and runs Android apps, but it's remarkably diminutive -- more like a few stacked credit cards than the Hershey bar-sized handsets of today." With his latest addition of Palm, Curry, "through his endorsement deals," has earned an estimated $42M in '18. But Curry is "interested in pursuing more meaningful collaborations that will help prepare him for the day when he's no longer on an NBA roster." Curry chose this partnership because he "believes in its potential to make people -- including himself -- 'more present, more energetic, more engaged with family.'" Palm Product-Management Head David Woodland was the "one who'd first thought to approach" Curry to invest in the company in the summer of '17. An "earnest pitch" by Woodland to Curry's team "led to face time with the NBA star himself over Labor Day weekend at his gym." The timing was "serendipitous" for all parties involved, as Curry and his SC30 group were "already scouting for opportunities that went beyond standard endorsements." Palm and Curry "aspire to a deeper, more productive relationship" going forward (FASTCOMPANY.com, 10/15). BLOOMBERG NEWS' Scott Moritz noted Curry's backing of Palm could potentially be "giving the device some cachet among younger customers" (BLOOMBERG NEWS, 10/15). Curry is "expected to wear" the Palm during "pregame warmups and workouts" with the Warriors (VARIETY.com, 10/15).
