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Volume 25 No. 151
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NBC's Xfinity Series Talent To Wear Untuckit As Part Of Agreement

Broadcasts give Untuckit a new way to showcase the brand in front of a large audience
Photo: UNTUCKIT

NBC Sports’ on-air NASCAR personalities have begun wearing Untuckit shirts on air in recent weeks as part of an extension of an ad buy the clothing company has with the net. Untuckit has started to build a sports marketing portfolio over recent years with several athlete endorsers, and the company also has an ad buy with NBC across several different sports. Untuckit co-Founder & CEO Aaron Sanandres indicated that through talks with NBC’s ad sales team, the sides thought up the idea of having NBC's NASCAR talent wear shirts from the company during Xfinity Series broadcasts. The on-air staff will still wear regular suits and ties for Monster Energy NASCAR Cup Series broadcasts. NASCAR driver Chase Elliott also has an endorsement with Untuckit, and that partnership got mentioned during a segment NBC did on him this past weekend. Sanandres in an e-mail noted the agreement allows NBC to "continue to roll out new and unique elements to reach a wider and younger audience." He added his company gets a "new way to showcase our brand in front of a large and loyal audience, while highlighting our existing partnership with Chase."