FC Dallas' Statewide TV Network Expanding Team's Reach
The creation of FC Dallas' FCDTV Network has been "one of the best off the field developments" this year for the club, according to Buzz Carrick of the DALLAS MORNING NEWS. The net currently consists of "seven over-the-air TV stations" that carry FC Dallas games in Dallas-Ft. Worth, Amarillo, Bryan-College Station, Lubbock, Tyler, Waco and Wichita Falls. The new net gives the team "access to 1 million additional households" beyond broadcasts on KTXA-Ind., meaning it "increases the FC Dallas broadcast reach by 40%." That allows the team a "significant opportunity to expand their presence, build their brand, and, hopefully, audience & fanbase." FC Dallas said that the team is "syndicating their broadcast themselves, working to be partners with the stations in areas like promos, audience building and advertising support." FC Dallas is "looking to expand their TV network all over Texas." Some markets have inquired about a Spanish-language option, and FC Dallas VP/Media & Communications Gina Miller said that the team is "looking into various methods to make that work" (DALLASNEWS.com, 10/11).