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Volume 25 No. 28
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Marketplace Roundup

AD AGE's E.J. Schultz noted Gatorade and marketing agency VML are "splitting up" after the WPP shop "handled digital" for the sports drink brand since '10. A Gatorade spokesperson "declined to elaborate on the new model" Gatorade would be using for marketing or if the brand "would be looking for a ...

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