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Volume 25 No. 109
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Golden Knights Sponsor In Talks To Use Team Marks On Slot Machines

AGS already has a roulette machine that displays the Golden Knights’ helmet logo
Photo: AGS

A Las Vegas-based slot machine manufacturer is "talking with the NHL about the idea of using the Golden Knights’ logo and mark on actual slot machines for use in casinos," according to Alan Snel of LVSPORTSBIZ.com. American Gaming Systems "displayed a slot machine with the Golden Knights’ secondary logo" at this week’s Global Gaming Expo in Las Vegas, but that was "strictly for promotional and marketing purposes." AGS Exec VP/Investor Relations & CMO Julia Boguslawski said that the company is "analyzing whether that particular slot machine would make financial sense." AGS "does use an electronic animated version of the VGK helmet on its roulette signage." The three-year sponsorship deal between the Golden Knights and AGS "came after the gaming equipment supplier wanted to create a T-shirt with the Golden Knights" for last season's Stanley Cup Playoffs. Five AGS execs are Golden Knights season-ticket holders, and a company "had to be a corporate partner with the Golden Knights to have a rally towel or T-shirt during the postseason" (LVSPORTSBIZ.com, 10/11).