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Volume 26 No. 207
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SBJ In-Depth: Sponsorship and Marketing

Activation strategies available to sports markets are abundant, from traditional approaches to digital platforms. Finding the right formula is crucial if sponsors want to exceed their goals. We’ll talk with marketers to identify trends worth watching and strategies that will help brands hit their mark. From grassroots to global, on-site to online, we identify strategies and how they drive awareness and deliver results.

Publishing Date: October 29

Ad Close: October 15

Materials Due: October 17

For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or