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Volume 25 No. 199
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Blues Opening Rebranded Team Shops In Enterprise Center

A new 4,100-square-foot main store has opened at the arena that is double the size of its predecessor
Photo: BLUES

The Blues and Rank + Rally have opened new, expanded, redesigned and rebranded team shops as part of the Enterprise Center’s $42M renovation for this NHL season. Blues team shops have been rebranded as "STL Authentics." A new 4,100-square-foot main store has opened at the arena that is double the size of its predecessor. The new main shop is open seven days a week. There are also new team shops on the club and upper level at the arena which was redesigned by architecture firm Generator Studio. Blues and Rank + Rally also have new pop-up stores at the arena and have products from local designers. Rank + Rally is Levy’s retail arm and also operates team shops at Staples Center, T-Mobile Arena, United Center and other venues.