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Volume 25 No. 26
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Audience Analysis: Red River Rivalry Has Best Viewership Since '11

The return of the annual Texas-Oklahoma game to broadcast TV was a boon for the game’s noon ET audience. Fox, airing the matchup for the first time, drew 5.61 million viewers, marking the Red River Rivalry’s best audience since ABC drew 6.53 million viewers in ’11. Last year, ESPN...

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