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Marketing and Sponsorship

Jazz' Donovan Mitchell Now A Big Part Of Adidas' NBA Marketing

Jazz G Donovan Mitchell is "being marketed in ads and promotions among the next wave of Adidas athletes," according to Eric Woodyard of the DESERET NEWS. Mitchell could "break out up to 10 player exclusive" colorways of Adidas shoes during his second season. Adidas has not "officially announced" whether Mitchell's player exclusive versions of the Pro Bounce and Mad Bounce will be "available in stores." However, Mitchell "confirmed they would hit the shelves at some point." Although Mitchell "won't be joining" Adidas signature players like Trail Blazers G Damian Lillard, Rockets G James Harden and T'Wolves G Derrick Rose with his own shoes "just yet, he's headed down the same path." Mitchell is not the only Jazz player "currently decked out in Adidas gear," as C Derrick Favors and Gs Ricky Rubio, Dante Exum and Alec Burks also "endorse Adidas." No Jazz player has "had an actual signature shoe" since Karl Malone in '88 with the Apex Mailman (DESERET NEWS, 10/10).

CENTER OF UA'S ATTENTION: YAHOO SPORTS' Pete Thamel reports 76ers C Joel Embiid is signing a shoe deal with Under Armour, giving the company a "co-star at the highest levels of the NBA to go along" with Warriors G Stephen Curry. Embiid was "considered the top sneaker free agent on the market" headed into the NBA season. He has been "spotted wearing Under Armour shoes this preseason, including at 76ers media day" (SPORTS.YAHOO.com, 10/9). Pennsylvania-based WNEP-ABC's Chase Senior tweeted, "Superstars make the sneaker business go. If you don’t have them, you’re not competing. Embiid, Curry, Spieth, Brady, Harper, Cam, Phelps is a nice roster" (TWITTER.com, 10/10).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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