Several of the Brewers' largest sponsors are "capitalizing on the team’s first playoff run" since '11 by targeting Wisconsin sports fans’ excitement" about the team, according to Rich Kirchen of the MILWAUKEE BUSINESS JOURNAL. The Brewers have 135 sponsors, and team COO Rick Schlesinger said the front office sees partner activation “growing in magnitude as we advance to later rounds." Milwaukee-based WTMJ-AM GM Tom Langmyer said that regular-season advertisers on radio broadcasts are "continuing to spend money during the playoffs." Green Bay-based Associated Bank, which is a sponsor at Miller Park and for radio broadcasts, has been "running advertisements suggesting fans celebrate the Brewers playoff run with special offers on checking, money market and Brewers Visa Rewards credit cards." Milwaukee-based Aurora Health Care, also a sponsor at Miller Park, over the past two weeks has "provided hundreds of Brewer onesies for newborns at four of its labor and delivery sites in metro Milwaukee." Aurora also "posted a video on its Facebook page and at Miller Park urging fans to 'Show the Brewers Some Love.'" The video has "more than 37,000 views on Aurora’s Facebook page" (BIZJOURNALS.com, 10/8).
SELLING LIKE HOTCAKES: In Milwaukee, James Nelson notes single-game ticket sales for the Dodgers-Brewers NLCS at Miller Park started yesterday for Wisconsin residents, and when sales began at 10:00am CT, the Brewers' site was "slow, and it was tough to find even a single ticket." By early afternoon, the ticket supply was "exhausted." Prices on the site "ranged from $60 for standing room to $325 for a field diamond platinum seat for Game 1" (MILWAUKEE JOURNAL SENTINEL, 10/9).
