The Blackhawks not only lead the NHL in total social media followers through September across Facebook, Twitter and Instagram, but they are the leader on each of the individual platforms, according to data compiled by social media data firm HookIt. However, they were only 28th in the league with 3,700 new followers last month, a category in which the Penguins (21,000) led the league. Capitals RW Alex Ovechkin is twice as popular as anyone in the league right now and is the only player with more than 1 million Instagram followers. For more insightful social media metrics, check out www.resourceguidelive.com (RG LIVE).
|
NHL TEAM SOCIAL MEDIA FOLLOWING AS OF OCT. 1
|
|
RANK
|
PLAYER
|
TOTAL
|
TWITTER
|
FACEBOOK
|
INSTAGRAM
|
|
1
|
Capitals LW Alex Ovechkin
|
4.2M
|
2.7M
|
120,500
|
1.4M
|
|
2
|
Predators D P.K. Subban
|
2.1M
|
1.1M
|
172,400
|
799,800
|
|
3
|
Rangers G Henrik Lundqvist
|
1.6M
|
718,100
|
317,000
|
536,500
|
|
4
|
Oilers C Connor McDavid
|
1.1M
|
335,300
|
59,200
|
659,000
|
|
5
|
Blackhawks RW Patrick Kane
|
949,000
|
800,900
|
148,100
|
-
|
|
6
|
Canadiens G Carey Price
|
900,000
|
366,900
|
526,300
|
6,900
|
|
7
|
Flyers C Claude Giroux
|
864,000
|
777,700
|
10,100
|
76,300
|
|
8
|
Panthers G Roberto Luongo
|
795,400
|
795,400
|
-
|
28
|
|
9
|
Capitals RW T.J. Oshie
|
758,100
|
409,700
|
174,500
|
173,900
|
|
10
|
Canadiens RW Andrew Shaw
|
726,800
|
486,400
|
-
|
240,400
|
|
11
|
Stars C Tyler Seguin
|
705,900
|
161,700
|
4,900
|
539,200
|
|
12
|
Sharks D Erik Karlsson
|
668,300
|
283,600
|
7,700
|
377,000
|
|
13
|
Lightning C Steven Stamkos
|
609,200
|
496,700
|
99,700
|
12,800
|
|
14
|
Maple Leafs C Auston Matthews
|
587,100
|
156,800
|
0
|
430,300
|
|
15
|
Blues RW Vladimir Tarasenko
|
580,400
|
309,200
|
-
|
271,200
|
|
16
|
Penguions RW Phil Kessel
|
554,200
|
313,800
|
39,500
|
200,900
|
|
17
|
Devils LW Taylor Hall
|
535,200
|
504,900
|
30,300
|
-
|
|
18
|
Senators C Matt Duchene
|
509,700
|
344,700
|
19,000
|
146,000
|
|
19
|
Canadiens RW Brendan Gallagher
|
508,300
|
276,800
|
4,200
|
227,300
|
|
20
|
Penguins C Sidney Crosby
|
507,200
|
2,800
|
504,400
|
-
|
|
21
|
Coyotes C Alex Galchenyuk
|
488,600
|
235,500
|
16,900
|
236,200
|
|
22
|
Canadiens LW Tomas Tatar
|
482,800
|
120,200
|
210,200
|
152,300
|
|
23
|
Penguins D Kris Letang
|
441,500
|
152,200
|
-
|
289,300
|
|
24
|
Maple Leafs RW Mitchell Marner
|
421,500
|
126,400
|
-
|
295,100
|
|
25
|
Free Agent LW Scott Hartnell
|
420,500
|
332,400
|
55,400
|
32,800
|
|
NHL TEAMS' SOCIAL MEDIA FOLLOWING AS OF OCT. 1
|
|
RANK
|
TEAM
|
FOLLOWERS
|
TWITTER
|
FACEBOOK
|
INSTAGRAM
|
|
1
|
Blackhawks
|
6.7M
|
2.5M
|
2.9M
|
1.2M
|
|
2
|
Penguins
|
5.1M
|
1.8M
|
2.1M
|
1.2M
|
|
3
|
Bruins
|
4.6M
|
1.4M
|
2.2M
|
945,700
|
|
4
|
Maple Leafs
|
4.0M
|
1.8M
|
1.4M
|
756,700
|
|
5
|
Red Wings
|
3.9M
|
1.2M
|
2.1M
|
651,800
|
|
6
|
Rangers
|
3.8M
|
1.4M
|
1.6M
|
842,800
|
|
7
|
Canadiens
|
3.7M
|
1.5M
|
1.6M
|
528,900
|
|
8
|
Flyers
|
3.2M
|
1.6M
|
1.2M
|
448,400
|
|
9
|
Kings
|
2.8M
|
1.2M
|
984,300
|
556,100
|
|
10
|
Canucks
|
2.5M
|
1.0M
|
1.0M
|
346,700
|
|
11
|
Sharks
|
2.2M
|
803,600
|
956,400
|
394,200
|
|
12
|
Capitals
|
2.2M
|
730,500
|
800,200
|
603,100
|
|
13
|
Oilers
|
1.9M
|
797,800
|
580,500
|
478,900
|
|
14
|
Stars
|
1.8M
|
1.1M
|
472,300
|
316,700
|
|
15
|
Blues
|
1.7M
|
650,900
|
679,100
|
377,100
|
|
16
|
Wild
|
1.7M
|
676,900
|
655,000
|
362,700
|
|
17
|
Lightning
|
1.7M
|
673,400
|
557,200
|
418,000
|
|
18
|
Sabres
|
1.6M
|
848,000
|
499,300
|
275,300
|
|
19
|
Avalanche
|
1.5M
|
456,300
|
759,400
|
306,900
|
|
20
|
Devils
|
1.4M
|
731,800
|
481,000
|
220,300
|
|
21
|
Ducks
|
1.4M
|
594,700
|
426,700
|
320,500
|
|
22
|
Predators
|
1.3M
|
576,800
|
403,800
|
313,000
|
|
23
|
Flames
|
1.3M
|
598,900
|
381,200
|
300,000
|
|
24
|
Golden Knights
|
1.3M
|
419,400
|
322,600
|
522,100
|
|
25
|
Jets
|
1.2M
|
526,700
|
390,200
|
325,000
|
|
26
|
Senators
|
1.2M
|
569,400
|
338,200
|
249,800
|
|
27
|
Islanders
|
1.1M
|
503,800
|
301,400
|
258,900
|
|
28
|
Blue Jackets
|
1.0M
|
437,000
|
304,400
|
261,000
|
|
29
|
Coyotes
|
842,900
|
343,600
|
300,200
|
199,100
|
|
30
|
Hurricanes
|
819,700
|
358,100
|
263,500
|
191,300
|
|
31
|
|
|
|
|
|
