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Volume 26 No. 63
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Blackhawks Lead NHL Teams In Total Social Media Followers

The Blackhawks not only lead the NHL in total social media followers through September across Facebook, Twitter and Instagram, but they are the leader on each of the individual platforms, according to data compiled by social media data firm HookIt. However, they were only 28th in the league with 3,700 new followers last month, a category in which the Penguins (21,000) led the league. Capitals RW Alex Ovechkin is twice as popular as anyone in the league right now and is the only player with more than 1 million Instagram followers. For more insightful social media metrics, check out www.resourceguidelive.com (RG LIVE).

NHL TEAM SOCIAL MEDIA FOLLOWING AS OF OCT. 1
RANK
PLAYER
TOTAL
TWITTER
FACEBOOK
INSTAGRAM
1
Capitals LW Alex Ovechkin
4.2M
2.7M
120,500
1.4M
2
Predators D P.K. Subban
2.1M
1.1M
172,400
799,800
3
Rangers G Henrik Lundqvist
1.6M
718,100
317,000
536,500
4
Oilers C Connor McDavid
1.1M
335,300
59,200
659,000
5
Blackhawks RW Patrick Kane
949,000
800,900
148,100
-
6
Canadiens G Carey Price
900,000
366,900
526,300
6,900
7
Flyers C Claude Giroux
864,000
777,700
10,100
76,300
8
Panthers G Roberto Luongo
795,400
795,400
-
28
9
Capitals RW T.J. Oshie
758,100
409,700
174,500
173,900
10
Canadiens RW Andrew Shaw
726,800
486,400
-
240,400
11
Stars C Tyler Seguin
705,900
161,700
4,900
539,200
12
Sharks D Erik Karlsson
668,300
283,600
7,700
377,000
13
Lightning C Steven Stamkos
609,200
496,700
99,700
12,800
14
Maple Leafs C Auston Matthews
587,100
156,800
0
430,300
15
Blues RW Vladimir Tarasenko
580,400
309,200
-
271,200
16
Penguions RW Phil Kessel
554,200
313,800
39,500
200,900
17
Devils LW Taylor Hall
535,200
504,900
30,300
-
18
Senators C Matt Duchene
509,700
344,700
19,000
146,000
19
Canadiens RW Brendan Gallagher
508,300
276,800
4,200
227,300
20
Penguins C Sidney Crosby
507,200
2,800
504,400
-
21
Coyotes C Alex Galchenyuk
488,600
235,500
16,900
236,200
22
Canadiens LW Tomas Tatar
482,800
120,200
210,200
152,300
23
Penguins D Kris Letang
441,500
152,200
-
289,300
24
Maple Leafs RW Mitchell Marner
421,500
126,400
-
295,100
25
Free Agent LW Scott Hartnell
420,500
332,400
55,400
32,800
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Player Social
NHL TEAMS' SOCIAL MEDIA FOLLOWING AS OF OCT. 1
RANK
TEAM
FOLLOWERS
TWITTER
FACEBOOK
INSTAGRAM
1
Blackhawks
6.7M
2.5M
2.9M
1.2M
2
Penguins
5.1M
1.8M
2.1M
1.2M
3
Bruins
4.6M
1.4M
2.2M
945,700
4
Maple Leafs
4.0M
1.8M
1.4M
756,700
5
Red Wings
3.9M
1.2M
2.1M
651,800
6
Rangers
3.8M
1.4M
1.6M
842,800
7
Canadiens
3.7M
1.5M
1.6M
528,900
8
Flyers
3.2M
1.6M
1.2M
448,400
9
Kings
2.8M
1.2M
984,300
556,100
10
Canucks
2.5M
1.0M
1.0M
346,700
11
Sharks
2.2M
803,600
956,400
394,200
12
Capitals
2.2M
730,500
800,200
603,100
13
Oilers
1.9M
797,800
580,500
478,900
14
Stars
1.8M
1.1M
472,300
316,700
15
Blues
1.7M
650,900
679,100
377,100
16
Wild
1.7M
676,900
655,000
362,700
17
Lightning
1.7M
673,400
557,200
418,000
18
Sabres
1.6M
848,000
499,300
275,300
19
Avalanche
1.5M
456,300
759,400
306,900
20
Devils
1.4M
731,800
481,000
220,300
21
Ducks
1.4M
594,700
426,700
320,500
22
Predators
1.3M
576,800
403,800
313,000
23
Flames
1.3M
598,900
381,200
300,000
24
Golden Knights
1.3M
419,400
322,600
522,100
25
Jets
1.2M
526,700
390,200
325,000
26
Senators
1.2M
569,400
338,200
249,800
27
Islanders
1.1M
503,800
301,400
258,900
28
Blue Jackets
1.0M
437,000
304,400
261,000
29
Coyotes
842,900
343,600
300,200
199,100
30
Hurricanes
819,700
358,100
263,500
191,300
31
Panthers
748,900
358,200
196,000
194,700
Download the
Team Social