Adidas Signs Multiyear Deal With Young Canucks Star Brock Boeser
Adidas has signed a multiyear sponsorship with Canucks RW Brock Boeser, which will see last season's All Star Game MVP and Calder Trophy finalist featured in a variety of marketing campaigns. Boeser joins an Adidas hockey roster that includes Penguins C Sidney Crosby, Oilers C Connor McDavid, Stars C Tyler Seguin, Bruins C Patrice Bergeron, Predators D P.K. Subban and Sharks D Brent Burns, among others (Adidas). Boeser said of Adidas, "You look at what they’re doing with some of the league’s best players. They’re really trying to show them off and that’s something the league really hasn’t had a lot of in the past. I think it’s great for exposure and it is definitely going to help grow the game." He added, "I don’t think hockey in general has been marketed on the level as some other major sports and for Adidas to come into hockey and start showing off the biggest names has been important in selling the game (in the USA) and that’s really important to a lot of American players" (THEATHLETIC.com, 10/2).