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Volume 26 No. 7
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New Coach Puts Louisville Men's Hoops On Track With Ticket Sales

Mack's arrival at the school has helped the program collect $11.9M in ticket revenue
Photo: CHRIS MACK

The excitement surrounding the arrival of new Louisville men's basketball coach Chris Mack has been "enough for the athletic department to stay on pace to hit its ticket sales goal even with the challenges of rebooting the program and bucking a national trend of attendance declines," according to Danielle Lerner of the Louisville COURIER-JOURNAL. UL Senior Associate AD/Media Relations Kenny Klein said that the men's basketball program so far has collected $11.9M in "ticket revenue." And UL AD Vince Tyra said that he is "'confident' sales will continue to rise to meet, if not exceed," $13.1M. Lerner noted Louisville has "sold 13,681 men's basketball season tickets" so far for '18-19. Tyra said that he thinks that figure will grow, though it "likely will not reach the 16,960 sold" in '17-18. The athletic association has budgeted $13.1M in "men's basketball ticket revenue" for '18-19, a "slight drop" compared to $13.7M the year before. The expected revenue decline was "based on the prior season's ticket sales and one less home game" on the '18-19 schedule, as well as a "new federal tax bill which made donations for premium seats no longer tax-deductible." UL's men's basketball attendance "dipped last season, and athletics officials are hoping fans will help the program bounce back this season." Revenues from men's basketball are budgeted to account for 28% of "all athletics revenue" for '18 and 24% for '19. Those figures are "in line" with the actual 26% of revenue from '17 (Louisville COURIER-JOURNAL, 9/29).