Bucks brass have credited fan visits to Fiserv Forum with helping boost season ticket salesGETTY IMAGES
The Bucks have "sold nearly 10,000 full season ticket packages for the team's first season in Fiserv Forum," and the team "leads the league in new full season packages" for '18-19, according to James Nelson of the MILWAUKEE JOURNAL SENTINEL. Team co-Owner Mike Fascitelli said, "There's a buzz about the Bucks." He continued by "citing the new arena, the addition of Mike Budenholzer as head coach and the return" of F Giannis Antetokounmpo. The Bucks for months have said that 10,000 full season packages was the "goal for the first season in the new arena." Bucks Senior VP/Ticket Sales & Service Jamie Morningstar said that fans being able to "visit the new arena has helped boost sales." Morningstar: "Everyone who has come in has been impressed and wants to be a part of it." The grand opening for Fiserv Forum was Aug. 26, and the arena has "held several major concerts" since. Fascitelli said that the "feedback from fans and concert promoters has been positive." He added that the Bucks "plan tweaks to parking, the food and beverage operations and the noise level on concourses during concerts" (MILWAUKEE JOURNAL SENTINEL, 9/25).
MOVING FORWARD: ADWEEK's Katie Richards noted the Bucks' latest ad campaign, “Built to Stay” via Milwaukee-based Laughlin Constable, "reiterates that while the team hasn’t reached all of its goals just yet, the organization is working hard to do just that." Until the season starts, the team "will rely on TV, out of home and radio to spread its message." Bucks CMO Dustin Godsey said that once the season is underway, the team "will rely more on digital and use a more personalized and targeted approach to reach specific audiences 'with creative that speaks to their behaviors and tells the story of our season in real time.'" The Bucks are "looking to speak not only to loyal fans, but to reach out to those who haven’t gotten behind the team yet and figure out what those barriers to entry might be for them" (ADWEEK.com, 9/24).
